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Writing a job advert

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How you write your advert can make a considerable difference to the success of your advert. A well written advert using the right terminology and laid out in the right manner will ensure that your advert is optimised on the web and therefore the advert will be found by more candidates and in turn you will get more applications to your vacancy.

Job Title: This is the easiest entry to add and yet countless people seem to make mistakes when adding the title. Job boards typically give you space for more characters than are required and so people are compelled to fill the space - do not fill this with unnecessary content that distracts from the job title - keep it simple e.g. Customer Service Representative / C++ Developer or Assistant Marketing Manager.

Job Description : This should be built up of 3 core sections - Introduction / Responsibilities & Requirements.

Introduction : Should tell the reader the role title, a synopsis of the company (industry sector, culture, any unique selling points) and purpose of the job. Ideally you want to repeat the job's title as many times as possible in the content without going over the top. This will enable the search engines to find your advert over and above the competition which will in turn make sure that your jobs position themselves at the top of a candidates search results.

Responsibilities : This section will include key responsibilities for the role and although one of the major benefits of advertising online is that you have the ability to use almost limitless copy (much more than in traditional publications) you want these to be simply digested by the reader so we suggest bullet points for the 5-10 most important aspects of the job. Again reference the job title if possible - you want to make your advert keyword heavy! (Keywords are the specific words that people will search for)

Requirements : This is what you want the candidate to have experience wise. What experience is required to succeed in this role? Bullet points can usually be utilised here very effectively. You want to include the essentials here that will enable you to have applications that are only relevant for the role in question. You will get fewer applications, it will save you vast amounts of admin time not having to go back to unsuccessful applicants and the candidates that do apply will be those that are best suited to the role in question.

Salary Information : You will typically have two opportunities to enter compensation details - the searchable pre-selected option and the "actual" salary - this is where you should enter the actual band you are looking to pay, any additional aspects of the package (Overtime, Bonus, Car, Stock and Benefits).

Over and above the advice on title, description & salary information there are also some generic pointers that may seem obvious but are often overlooked. We advise that you incorporate as many of these ideals as possible:

  • - Make the advert easy to read
  • - Use language that your reader uses
  • - Use short sentences
  • - Use bullet points and short bite-sized paragraphs - they are more easily understood
  • - Use simple type-styles - it does not need to be artistic
  • - AVOID USING CAPITALS AT ALL COSTS
  • - Include at least 3 unique selling points for the role and the company - remember, If you can not make the job attractive to someone then they are unlikely to be attracted to it!
  • - Avoid using capitals at all costs

When placing a job advert on uktemps we have provided a number of information boxes by each entry field to help you as much as possible.

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