Cheshire
Date registered: Monday, 22nd February 2010
Job type: full time
hourly rate: £ 11-20 per hour
Industry: Marketing and Marketing
Company: Hudson
A leading financial services business with strong regional presence is looking to recruit a Marketing Analyst on a 6 month contract to perform customer and campaign analysis and data extraction. The role would also implement changes to, measure and report on the results of the Mystery Shop and Customer Satisfaction Programmes.
Key Accountabilities:
* Responsibility for day to day management the SmartFocus tool * Campaign production and scheduling, including direct mail, pitch, email and other marketing campaign selections in response to briefs from the Product teams * Ensure customer rules of engagement are met and maintained * Responsibility for carrying out the customer segmentation and other data modelling work * Responsibility for all Marketing (both off-line and on-line) reporting on customer segments and campaign effectiveness. * Identify trends and abnormalities and providing recommendations to drive business improvements * Gather data and analyse website referring traffic sources, website user activity, conversion and online sales, 3rd part microsites and partnerships * Oversee the set-up of new, and changes to existing Mystery Shop and Customer Satisfaction scorecards * Ongoing measurement and reporting of Mystery Shop and Customer Satisfaction results
If you are available to start immediately for a 3 day week, 6 month contract, please email your CV and cover note to Faye Conway at faye.conway@jobs.hudson.com, quoting the reference number UK596463 in the subject line of your email.
Please note you will receive an automated response advising you that we have received your CV
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide
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